Situation
A Social media marketing automation tool was publishing 30+ pieces of content per month around social media marketing and wanted to pull in more traffic
Challenge
The Problem they were facing is that they were not able to attract high quality links to their posts and therefore not able to rank as highly as they deserved.
Solution
We used our unique approach to linkbuilding to get them high quality links from other non competing SaaS companies. Since these companies invest in their content as well, the links were very authoritative and unlike the links that you can buy from some link marketplace.
Benefits
The company started ranking for 25+ commercial intent keywords within 2 months of all the links going live. With just 20 Links, their DR went from 32 to 45 and witnessed an increase of 2000 new visitors a month in a very competitive social media tools space. Their main keyword jumped from page 4 to page 1!
We are really happy with the work that was done by the samurai marketers’ team. We went from 2k visitors a month to 4k visitors a month within a couple of months. We are getting way more demo requests than before. Our content team coupled with samurai marketers’ teamDirector of marketing, Social media automation SaaS (confidential client)
Campaing setup
Step 1
We asked the client what their top priority pages were and prepared anchor text analysis report for each keyword they were targeting. The anchor text analysis report helps us determine which anchor texts to use so that we can rank with the least links possible.
Step 2
Next we created a list of possible link targets for each page we were targeting. All these were posts related to social media marketing on SaaS sites which were not competitors of our clients.
Step 3
We reached out to these sites and got the links placed with the right anchors. We then put the links on our link monitoring software so that the links stay live. In case the links are remove in the rare case
